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Home My WebLink AboutReso 41-19 Notice of Intent to Continue TBIDRESOLUTION NO. 41-19 RESOLUTION OF THE CITY COUNCIL OF THE CITY OF MORRO BAY, CALIFORNIA, DECLARING THE INTENTION TO CONTINUE THE PROGRAM AND LEVY ASSESSMENTS FOR THE 2019/20 FISCAL YEAR FOR THE MORRO BAY TOURISM BUSINESS IMPROVEMENT DISTRICT (MBTBID); AND SETTING A DATE FOR A PUBLIC HEARING TO RECEIVE PROTESTS TO THAT ASSESSMENT THE CITY COUNCIL City of Morro Bay, California WHEREAS, the Parking and Business Improvement Area Law of 1989, section 36500 et seq., of the California Streets and Highway Code, authorizes cities to establish and review business improvement areas for the purpose of promoting tourism; and WHEREAS, on April 13, 2009, City Council held a public hearing for the introduction and first reading of Ordinance 546 amending the Morro Bay Municipal Code (MBMC) to add a new Chapter 3.60 to establish the Morro Bay Tourism Business Improvement District ("MBTBID"), and adopted Ordinance 546 at its April 27, 2009 meeting, which set the MBTBID assessments at 3% from June 1, 2009 to May 31, 2010, and 2% from June 1, 2010 and thereafter; and WHEREAS, on June 1, 2010, the MBTBID assessments returned to the 2% level, as established by Ordinance 546; and WHEREAS, on September 13, 2010, the City Council held a public hearing and first reading of Ordinance 562 to amend MBMC section 3.60.050, changing the assessment percentage to 3%, and adopted Ordinance 562 at its September 27, 2010, meeting; and WHEREAS, on May 16, 2019, at a duly noticed public meeting, the MBTBID advisory board, formed pursuant to MBMC, section 3.60.100, recommended the renewal of the MBTBID for Fiscal Year (FY) 2019-20 to continue its activities, and the City Council has approved that renewal for the past eight years; and WHEREAS, all other findings of Ordinances 546 and 562 remain unchanged; and WHEREAS, on May 28, 2019, City Council conducted a public meeting where staff presented the annual assessment report, which provides a full and detailed description of the activities to be provided during the FY 2019-20, as provided in the proposed budget for that Fiscal Year, which are attached to this Resolution as Exhibit A and available for review in the City Clerk's office; and WHEREAS, the budget generally describes the funded activities to be marketed, which attract and extend overnight stays in Morro Bay hotels, and are consistent with the authorized uses for the assessment revenue set forth in MBMC, section 3,60,030; and WHEREAS, it is the intention of the City Council to levy and collect 3% assessments from the hoteliers within the TBID for the FY 2019-20; and WHEREAS, at the public meeting held on May 28, 2019, City Council additionally set the public hearing, for the intent to levy the MBTBID assessment for Fiscal Year 2019/20, to be held at the Morro Bay Veterans Memorial Hall located at 209 Surf Street, Morro Bay, California, in accordance with the California Streets and Highway Code, sections 36534 and 36535. NOW, THEREFORE BE IT RESOLVED by the City Council of the City of Morro Bay as fol lows: 1. The above recitations are true and correct, and incorporated herein by reference. 2. The City Council approves the attached Annual Assessment Report and declares its intention to renew the Morro Bay Tourism Business Improvement District for the 2019/20 Fiscal Year, and to levy and collect 3% assessments from hoteliers calculated in the manner set forth in MBMC, section 3,60,050, 3. The City Council sets the date of the public hearing to adopt a Resolution to reaffirm the MBTBID, and levy and collect the 3% assessments from hoteliers as Tuesday, June 11, 2019. Before or at this public hearing written protests to the continuation of the MBTBID and the levy of the assessment may be made, consistent with the requirements of Streets & Highways Code, sections 36524 and 36525 and MBMC, section 3,60,060, PASSED AND ADOPTED by the City Council of the City of Morro Bay, at a regular meeting thereof held on the 28th day of May 2019, by the following vote: AYES: Headding, Addis, Davis, NOES: None ABSENT: None ABSTAIN: None 'ANSON, City Clerk Heller, McPherson City of Morro Bay G/L Account Number Account Description Fund: 007 - MBT-BID REVENUES FY 19-2o Budget Worksheet 2017 Actual 2019 Actual Amount Amount 2018 Actual Amount As of 3/5/19 2019 Amended Budget 2020 Level 1 Level 1 Comments Resolution No. 41-19 Exhibit A Revised 5-28-19 Department: 3170 -Promotion &Advertising 3.50-Rev Cursvc - Revenues From Current Services 007-3170 3400 Advertising - Guides and Magazines 300,0000 4,293.5000 0.0000 41000,0000 6,000.0000 Income from Ad sales %flcation7otal.•359-RevCursvc-RevenuesFrvrnCurrent Si?%/vices $300,00 $4,293,50 $0.00 $4,000,00 $6,000.00 3.90-Alisc Rev - AlIscellaneous Revenues 007-3170 3990 Other Misc Revenues �rurrt Ctassificatinn Total, 390-Mlsr Rev - hlfsceJlarteaus Rcwenues Department l"otal: 3170 - Promotion & Advertising Department: 3510 - Accounting & Treasury 300-Rev Taxes -Revenues From Taxes 007-3510 3064 Transient Occupancy Tax xvurt ClsGsi�catirm Tot il.• 300-RPv f�7x�y - Reven[ms Firm T axe; Department Total: 3510 - Accounting &Treasury Department: 7710 - Interfund Transactions 100-Interfmd - Interfund Transfers 007-7710 3801 Transfers In AcccwntCiassrficairon Tnfal• 100-InCerfund-Interhrnd Transfers 3.Y0-Interfund - Interfunrt Re�pnue Transfers 007-7710 3802 Intrafund Revenue Trans. Classit7arfinn Tota!• 3B0-Interhsn�l- Interfurx! Revenue Transfers Department Total: 7710 - Interfund Transactions REVENUES Total EXPENSES n-Dept. Department: 1111 -Undistributed/No 70,070.8700 0.0000 0.0000 32,000.0000 802,468.2000 802,877.2500 508,268.2700 836,135.0000 823,643.9400 $802,468.20 $802I25 $508I27 $836,135.00 $8231643.94 $802,468.20 $802,877.25 $508,268.27 $836,135.00 $823,643.94 60,000.0000 125,428.0000 0.0000 154,000.0000 60,000.0000 $60,000.00 $125,428.00 $0.00 $154,000.00 $60,000.00 0.0000 0.0000 0.0000 65,000.0000 $0.00 $0,00 $0.00 $65,000.00 $0.00 $60,000.00 $125,428.00 $219,000.00 $60,000.00 City of Morro Bay FY 19-20 Budget Worksheet 2017 Actual 2019 Actual Amount G/L Account Number Account Description Amount 2018 Actual Amount As of 3/5/19 2019 Amended Budget 110-Other - Other Expense 007-1111 8710 Loss on Investment Ac�crxnttClasslfic�fiontaG3l: i1t�{3ther-CrtherE��errse Department Total: 1111 -Undistributed/Non-Dept. Department: 3170 -Promotion & Advertising 10-Personnel -Personnel Services 007-3170 4110 Regular Pay 007-3170 4310 Part -Time Pay 007-3170 4599 Other Pay 007-3170 4910 Employer Paid Benefits 007-3170 4911 Pension Normal Cost 007-3170 4912 PERS Unfunded Accrued Liability :�ccnunt Classllicatrarr Total: 1r?-Personnel - Personnel Sen:ices 60-5{�pp/ies - .52lpplles 007-3170 5108 Communication Supplies 007-3170 5201 Other Expense 007-3170 5301 General Office Supplies 007-3170 5305 Forms Printing Accocurt L'la��fi+'catrvn 7"ota(. 60-Supplies - Sut dies 70 Servi[es - Services 2020 Level 1 Level 1 Comments 119.0000 590.0000 0.0000 0.0000 $119.00 $590.00 $0.00 $0.00 $0.00 $119.00 $590.00 $0.00 $0.00 $0.00 82,813.9400 85,268.9000 59,896.0000 91,749.0000 95,451.0000 44,200.6000 50,270.5700 29,903.8500 55,027.0000 69,136.6000 1,250.1500 0.0000 326.4800 5,000.0000 1,500.0000 31,023.2300 37,955.8800 20,818.8000 22,112.8600 27,413.5823 0.0000 0.0000 3,943.6300 6,098.1400 6,667.2524 0.0000 0.0000 14,600.4900 15,827.0000 18,918.3882 $159,287.92 $173,495.35 $129,489.25 $195,814.00 $219,086.82 17,323.7300 0.0000 4,737.6800 1,255.8800 4,591.4800 3,974.1000 1,928.7600 0.0000 0.0000 0.0000 2,848.7800 203.5400 0.0000 0,0000 3,500.0000 2,000.0000 3,000.0000 500.0000 $28,581.65 $5,229.98 $3,052.32 $5,500.00 $3,500.00 007-3170 6105 Consulting Services 7,388.7500 18,130.1900 5,750.1000 15,000.0000 007-3170 6106 Contractual Services 57,395.8800 193,013.5900 142,470.6500 230,000.0000 007-3170 6107 Promotion &Advertising 292,651,1900 229,265.0500 50.0000 8,000.0000 007-3170 6108 Marketing Consulting 1,020.0000 15,870.4800 42,887.410D 29,000.0000 007-3170 6112 TV Ads- Other Region 1,221.0000 0.0000 0.0000 0.0000 007-3170 6113 Print Ads - So. Region 1,203.7400 0.0000 0.0000 0.0000 11,600.0000 SEO contract $550/mo, Freelance Design 5000 165,000.0000 Mental Mktg 12,000.0000 Printing of Visitors Guides 0.0000 4,500.0000 pity of Morro Bay FY 19-20 Budget Worksheet G/L Account Number Account Description 2017 Actual Amount 2018 Actual Amount 2019 Actual Amount As of 3/5/19 2019 Amended Budget 2020 Level 1 Level 1 Comments 007-3170 6114 Community Event Support 0.0000 85,547.5800 96,485.2600 100,000.0000 50,000.0000 Grants atTBID $ 007-3170 6116 PrintAds-Other Regions 45,119.9600 3,650.0000 0.0000 0.0000 0.0000 007-3170 6118 Promotion -Media 98,634.6400 81,982.4000 12,323.3300 18,000.0000 8,000.0000 2 passports Sk, Calendars 007-3170 6119 Promotion -Other 173,572.2400 17,603.1300 8,003.4000 15,000.0000 13,000.0000 Oct Wine Promo, utility bill inserts, banners, promo materials, bags, canopy, July free trolly, MldStateFair mist 007-3170 6120 T2de Shows- Space Rent 14,302.9200 6,654.4000 3,725.0000 4,000.0000 7,600.0000 GoWest2600,IPW 5000 007-3170 6121 Trade Shows- Trans. 2,345.1500 3,203.0000 0.0000 1,500.0000 500.0000 007-3170 6124 Advertising Sponsorships 0.0000 30,827.0000 21,157.5000 15,000.0000 13,000.0000 Co-op's with VCA, SLOCAL, CCTC 007-3170 6125 Professional Development 646.4800 0.0000 0.0000 1,500.0000 500.0000 007-3170 6127 Digital Media 0.0000 0.0000 172,080.4900 270,000.0000 272,000.0000 Digital media buy &social media buy (60k GF) 007-3170 6128 Out of Home Media 0.0000 0.0000 7,800.0000 13,000.0000 6,600.0000 Highway 1 outdoor($550/mo $6600) 007-3170 6129 Digital Services 0.0000 340.9800 18,465.9900 40,000.0000 45,000.0000 Constant Contact 225/mo, google 30/mo, simpleview 71 QO/mn iarkrahhit 1700/mn 7 mica rirnnhnY ci vflinc 007-3170 6130 Digital Assets 0.0000 49.0000 2,331.9900 15,000.0000 0.0000 Still photos 8e Video production 007-3170 6132 Promotion -Visiting Journalist 0.0000 2,349.4500 15,696.3700 25,000.0000 10,000.0000 estimate 1000/per journalist 007-3170 6199 Other Professional Services 705.0000 14,799.0000 0.0000 2,000.0000 500.0000 hold 007-3170 6201 Telephone 0.0000 89.7100 1,248.5100 0.0000 007-3170 6220 Postage 1,722.7400 3,867.6400 282.3800 4,000.0000 700.0000 007-3170 6300 Utilities 1,293.2100 1,747.9100 0.0000 0.0000 007-3170 6308 Internet/Cable TV 0.0000 0.0000 111.9700 0.0000 2,000.0000 Charter, OMMO, cell 007-3170 6451 Workers Comp Insurance 0.0000 0.0000 0.0000 1,191.0000 1,200.0000 007-3170 6461 Unemployment Insurance 0.0000 0.0000 0.0000 814.0000 900.0000 007-3170 6510 Meetings &Conferences 4,007.1000 2,870.4300 1,399.9900 2,500.0000 2,000.0000 CCTC meetings, grant committee meetings, annual hotel mtg, SLOCAL symposium, VCA 007-3170 6511 Mileage Reimbursement 623.9200 19.5500 0.0000 500.0000 500.0000 007-3170 6513 Meals &Lodging 5,716.2700 3,722.9500 586.7100 4,500.0000 4,500.0000 For travel trade shows 007-3170 6514 Travel Expense 2,039.1300 1,232.7300 281.8000 2,000.0000 2,000.0000 Flights, car, etc City of Morro Bay G/L Account Number Account Description 007-3170 6519 Association Membership fiCLf7llnt L.lr79slitlr3f%On �OtB/: %(i-5e/114PS - CPYL'IC'4'S Department Total: 3170 -Promotion & Advertising Department: 7710 - Interfund Transactions 100lnterfund - Interfund Transfers 007-7710 8410 Intrafund Expense Trans. 007-7710 8501 Transfers Out l�erpunt L'lassirrcation 7"vtal: 100ltrtr'rfirr7d - Intt:vfiirnd Transfers Department Total: 7710 - Interfund Transactions EXPENSES Total FY 19=20 Budget Worksheet 2017 Actual 2019 Actual Amount Amount 2018 Actual Amount As of 3/5/19 2019 Amended Budget 2020 Level 1 Level 1 Comments 1,509.0000 2,226.6700 1,195.0000 1,500.0000 1,500.0000 BAW, CCTC, CalTravel, DMAWest $713,118.32 $719,062.84 $554,333.85 $819,005.00 $635,100.00 $900,987.89 $897,788,17 $686,875.42 $1,020,319,00 $857,686.82 0.0000 0.0000 0.0000 21,653.0000 15,957,2400 19,482,5400 285,600,0500 293,684.0000 31,394,0000 $15,957624 $19,482,54 $285,600,05 $315,337,00 $31,394.00 $15,957,24 $19,482,54 $285,600,05 $315,337.00 $31,394,00 $917,064.13 $917,860.71 $972,475.47 $1,335,656,00 $889,080,82 Fund REVENUE Tota1:007-MBT-BID $932,839.07 $932,598.75 $508,268.27 $1,0911135.00 $889,643.94 Fund EXPENSE Total: 007- MBT-BID $917,064.13 $917,860.71 $972,475,47 $1,335,656.00 $889,080,82 Fund Total:007 - MBT-BID $15,774.94 $14,738.04 ($4641207.20) ($244,521.00) $563,12 REVENUE GRAND Totals: $932,839,07 $932,598,75 $508f268.27 $1,0941135M $840,135.00 EXPENSE GRAND Totals: $917,064,13 $917,860,71 $972,475,47 $1,335,656,00 $0.00 Grand Totals: $15,774,94 $14,738,04 ($464,207.20) ($241,521.00) $840,135,00