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Home My WebLink AboutReso 45-19 Continuing the Program and Leving the Assessments for the 2019-2020 Fiscal YR for TBIDRESOLUTION NO. 45-19 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF MORRO BAY, CALIFORNIA, CONTINUING THE PROGRAM AND LEVYING THE ASSESSMENTS FOR THE 2019/20 FISCAL YEAR FOR THE MORRO BAY TOURISM BUSINESS IMPROVEMENT DISTRICT (MBTBID) THE CITY COUNCIL City of Morro Bay, California WHEREAS, the Parking and Business Improvement Area Law of 1989, Sections 36500 et seq., of the California Streets and Highway Code, authorizes cities to establish and review business improvement areas of the purpose of promoting tourism; and WHEREAS, on April 13, 2009, the City Council held a public hearing and first reading of Ordinance 546 amending the Morro Bay Municipal Code (MBMC) to add a new Chapter 3.60 to establish the Morro Bay Tourism Business Improvement District (MBTBID), and adopted Ordinance 546 at its April 27, 2009 meeting, which set the MBTBID assessments at 3% from June 1, 2009 to May 31, 2010, and 2% from June 1, 2010 and thereafter; and WHEREAS, on June 1, 2010, the MBTBID assessments returned to the 2% level, as established by then MBMC section 3.60.050; and WHEREAS, on September 13, 2010, the City Council held a public hearing and first reading of Ordinance 562 to amend MBMC section 3.60.050, changing the assessment percentage to 3%, and adopted Ordinance 562 at its September 27, 2010 meeting; and WHEREAS, on May 16, 2019, the advisory board requested the renewal of the TBID for the 2019/20 fiscal year to continue its activities, and the City Council has approved that renewal annually since 2010; and WHEREAS, all other findings of Ordinances 546 and 562 remain unchanged; and WHEREAS, on May 28, 2019, staff presented to City Council the annual assessment report for Fiscal Year 2019/20, which provides a full and detailed description of the activities to be provided during the 2019/20 fiscal year, as provided in the proposed budget for that Fiscal Year, which are attached to this Resolution as Exhibit A; and WHEREAS, the budget plan generally describes the funded activities to be marketing, which attracts and extends overnight stays in Morro Bay hotels, and are consistent with the authorized uses for the assessment revenue set forth in MBMC, section 3.60.030; and WHEREAS, it is the intention of the City Council to levy and collect 3% assessments from the hoteliers within the TBID for the 2019/20 fiscal year; and WHEREAS, Resolution No. 41-19 levy assessments from the hoteliers and was adopted by the Council at the May declaring the intention to continue the program and notifying them of the June 11, 2019, public hearing 28 WHEREAS, that public hearing was held at the Morro Bay Veterans Memorial Hall located at 209 Surf Street, Morro Bay, California for the final public hearing to consider testimony for and against renewal of the TBID assessment, in accordance with the California Streets and Highway Code sections 36534 and 36535; and WHEREAS, at that public hearing regarding the renewal of the TBID for the 2019/20 fiscal year, affected businesses had the opportunity to protest the TBID renewal, with the following results: FOR: None AGAINST: None NOW, THEREFORE BE IT RESOLVED by the City Council of the City of Morro Bay as follows: 1. The above recitations are true and correct, and incorporated herein by reference. 2. The City Council, having affirmed the annual report and proposed budgets at its regular meeting held on May 28, 20197 and considered all testimony, reports and opinions presented at the June 11, 2019 public hearing, hereby declares the renewal of the Morro Bay Tourism Business Improvement District for the 2019/20 fiscal year, and instructs the hoteliers to levy and collect 3% assessments for overnight stays of 30 days or less. PASSED AND ADOPTED by the City Council of the City of Morro Bay, at a regular meeting thereof held on the 11th day of June 2019 by the following vote: AYES: NOES: ABSENT: ATTEST: Headding, Addis, Davis, Heller, McPherson None None SWANSON, City Clerk City of Morro Bay FY 19-20 Budget Worksheet Resolution No. 45-19 Exhibit A Revised 5-28-19 G/L Account Number Account Description 2D17 Actual Amount 2018 Actual Amount 2019 Actual Amount As of 315/19 2019 Amended Budget 2020 Level 1 Level 1 Comments Fund: 007 - MBT-BID REVENUES Department: 3170 -Promotion &Advertising 350-Rev Cirisvc - Revenues From Current Serk.es D07-3170 3400 Advertising -Guides and Magazines �(ic,at.nn TotsC 350-Rev L'ursvc' ' Revenues Frnm i rvrenC 4Ji vrres 390-hDsc Rev - P9iscellancv�us Revenues 007-3170 3990 Other Misc Revenues Hunt GYasSiirCatfnn Tofu/.' 390-i"fiSc Rev - Afisc'elfanenus Reven,Ks Department I otal: 3170 - Promotion & Advertising Department: 3510 - Accounting & Treasury 300-Rev Taxes - Revenues Finm Taxes 007-3510 3064 Transient Occupancy Tax munC C/8ssificatiun Tnhl._;00Rev T.3xes -Revenues Finn, 7vxes Department7otal: 3510 -Accounting &Treasury Department: 7710 -Interfund Transactions 100-Interfund -Interfund Transfers 007-7710 3801 Transfers In Acmunt ClAssfficatfon Tuwr.• IA?-Jntavfund - mrerfund Transfers lnteifund - Jntefirnd Revenue Transfers 300.00D0 4,293.5000 D.0000 4,000.0000 6,000.0000 Income from Ad sales MOM $4,293.50 MOO $4,000900 $6,000.00 70,070.6700 0.0000 0.0000 32,OOD.00DO $70,070.87 $0.00 $0.00 $321000.00 $0.00 $70,370.87 $4,293.50 $0,00 $36,000.00 $6,000,00 802,468.2000 .2500 135.00 9400 $802,468.20 $802,877.25 $SD8,266.27 $836,135.00 $823,643.94 60,000.0000 125,428.00D0 0.0000 154,000.0000 6D,000.0000 $60,000.00 $125,428.00 $0.00 $154,000.00 $60,000.00 007-7710 3802 Intrafund Revenue Trans. 0.0000 0.0000 0.0000 65,000.0000 C/axsifir7ft9^n Totak 23n-1nteilirnei - Jntelfu,x/Revenue Transfers $0.00 $0.00 $0.00 $65,OD0.00 $0,00 Department Total: 7710 - Interfund Transactions $60,000,00 $1250428,00 $0,00 $219,000,00 $60,OOD.00 REVENUES Total $932,839.07 $932,598.75 $5080268,27 $1,091,135.00 $889,643.94 EXPENSES Department: 1111 - Undistributed/Non-Dept. City of Morro Bay FY 19m20 Budget Worksheet 2017 Actual 2019 Actual Amount G/L Account Number Account Description Amount 2018 Actual Amount As of 3/5119 2019 Amended Budget XXO-Other • C?thc:r Expense. 007-1111 8710 Loss on Investment Account Cl, £Zllicatrnn Total:.IXU•Other' - Other r."xkmnse Department Total: 11.11. - Undisf)'ibuteci/t!on-Dent. Department: 3170 - Promotion & Advertising Xe-Personnel - Personnel Services 007-3170 4110 Regular Pay 007-3170 4310 Part -Time Pay 007-3170 4599 Other Pay 007-3170 4910 Employer Paid Benefits 00M170 4911 Pension Normal Cost 007-3170 4912 PERS Unfunded Accrued Liability on_TotaP 104'ersonnel-PerscnnelSclil.er 60 SYipp/res -Supplies 007-3170 5108 Communication Supplies 007-3170 5201 Other Expense 007-3170 5301 General Office Supplies 007-3170 5305 Forms Printing N'calfon Tntal: 60-.9q)i,lie4 _Sii/;nlie5' 70Servkrs - Services 007-3170 6105 Consulting Services 007-3170 6106 Contractual Services 007-3170 6107 Promotion & Advertising 007-3170 6108 Marketing Consulting 007-3170 6112 TV Ads - Other Region 007-3170 6113 Print Ads - So. Region 2020 Level 1 Level 1 Comments 119.0000 590.0000 0.0000 0.0000 $119,00 $590400 $0.00 $0.00 $0.00 $119,00 $590,00 $0.00 $0.00 $0.00 82,813.9400 65,268.9000 59,896.0000 91,749.0000 95,451.0000 44,200.6000 50,270.5700 29,903.8500 55,027.0000 691136.6000 11250.1500 0.0000 326.4800 5/00000000 11500,0000 311023.2300 37,955.8800 20,818.8000 22,112.8600 27,413,5823 0.0000 0.0000 3,943.6300 61098.1400 6,667.2524 0.0000 0.0000 14,600.4900 15#827,0000 18,918.3882 $159,287,92 $173,495.35 $129,189,25 $195,814.00 $219,086.82 17,323.7300 0.0000 0.0000 0.0000 4,737.6600 1,255.8800 0.0000 0.0000 41591.4800 3,974.1000 2,848.7800 31500,0000 31000,0000 1,928.7600 0.0000 20345400 21000,0000 500,0000 $28,581.65 $5,229.98 $3,052.32 $5r500.00 $31500M 7,388.7500 18,130.1900 5,750.1000 15,000.0000 11,600.0000 SEO contract$550/mo, Freelance Design 5000 57,395.880D 193,013.5900 142,470.6500 230,000.0000 165,000.0000 Mental Mktg 2921651.1900 229,265.0500 50.0000 8/00040000 12,000.0000 Printing of Visitors Guides 1,020.0000 15,87044800 42,887.4100 29,000.0000 1,221.0000 0.0000 0.0000 0.0000 0.0000 1,203.7400 0.0000 0.0000 0.0000 41500,0000 City of Morro Bay FY 19=20 Budget Worksheet 2017 Ac[ual 2019 Actual Amount G/L Account Number Account Description Amount 2018 Actual Amount As of 3/5/19 2019 Amended Budget 007-3170 6114 Community Event Support 0.0000 85,547.5800 96,485.26D0 SOO,OOO.D000 D07-3170 6116 Print Ads- Other Regions 45,119,9600 31650.0000 0.0000 0.0000 007-3170 6118 Promotion - Media 98,634.6400 811982.4000 12,323,3300 18,000.0000 007-3170 6119 Promotion - Other 173,57292400 171603.1300 81003.4000 15,00040000 007-3170 6120 T2de Shows- Space Rent 14,302.9200 6,654.4000 3,725.0000 4,000.0000 007-3170 6121 Trade Shows- Trans. 2,345.1500 31203.0000 0.0000 11500,0000 007-3170 6124 Advertising Sponsorships 0.0000 301827.0000 210157,5000 15,000,0000 007-3170 6125 Professional Development 646.4800 0.0000 0.0000 1150000000 007-3170 6127 Digital Media 0.0000 0.0000 1721080.4900 270,000.0000 007-3170 6128 Out of Home Media 0.0000 0.0000 71800,0000 131000.0000 007-3170 6129 Digital Services 0.0000 340,9800 18,465.9900 40,00040000 007-3170 6130 Digital Assets 0.0000 49.0000 21331.9900 15,000,0000 007-3170 6132 Promotion - Visiting Journalist 0.0000 2/34964500 151696.3700 25,000,0000 007-3170 6199 Other Professional Services 705.0000 14,799.0000 0.0000 21000,0000 007-3170 6201 Telephone 0.0000 89.7100 11248,5100 0.0000 007-3170 6220 Postage 11722.7400 31867.6400 282.3800 41000,0000 007-3170 6300 Utilities 11293.2100 11747.9100 0.0000 0.0000 007-3170 6308 Internet/Cable TV O.0000 0.0000 111,9700 0.0000 007-3170 6451 Workers Comp Insurance 0.0000 0.0000 0.0000 11191.0000 007-3170 6461 Unemployment Insurance 0.0000 0.0000 0.0000 814.0000 007-3170 6510 Meetings & Conferences 4,007.1000 20870.4300 11399.9900 21500A000 2020 Level 1 Level 1 Comments 50,000.0000 Grants atTBID $ 0.0000 8,000.0000 2 passports 5k, Calendars 13,000.0000 Oct Wine Promo, utility bill inserts, banners, promo materials, bags, canopy, July free trolly, MldStateFair misc 7,600.0000 GoWest 2600, IPW 5000 500.0000 13,000.0000 Co-op's with VCA, SLOCAL, CCTC 50010000 272,000.0000 Digital media buy & social media buy (60k GF) 6,600.0000 Highway 1 outdoor($550/mo $6600) 45,000.0000 Constant Contact 225/mo, google 30/mo, simpieview 719n/mn iaricrahhlt 170n/mn 7 micr rirnnhnY ci irfiino 0.0000 Still photos & Video production 10,000.0000 estimate 1000/per journalist 500.0000 hold YliI9IQrI49 2,000.0000 Charter, OMMO, cell 1,200.D000 900.0000 2,000.0000 CCTC meetings, grant committee meetings, annual hotel mtg, SLOCAL symposium, VCA 007-3170 6511 Mileage Reimbursement 623.9200 19.5500 0.0000 500.0000 500.0000 007-3170 6513 Meals &Lodging 5,716.2700 3,722.9500 586.7100 4,500.0000 4,500.0000 For travel trade shows 007-3170 6514 Travel Expense 21039.1300 1/23247300 281.8000 2/00040000 2,000.0000 Flights, car, etc City of Morro Bay G/L Account Number Account Description 007-3170 6519 Assocfatlon Membership Acmurrt 47aso'le`rc 3tinn Tor�I,• %p-Senores - services Department Total; 3170 - Promotion 8r Adveetising Department: 7710 - Interfund Transactions IUD-Interfund - Inlerfund rrvnsfers 007-7710 8410 Intrafund Expense Trans. 007-7710 8501 Transfers Out Aca�unt C/n siric7tion 7ot7/• IJO-lnterfirnrl - Intenr`i-nd Tr'�nsfctr; trepnrtrnent`rai�al.77:10-:r:nterftenu G'ran,a::ti%+:rs EXPENSES Total FY 19=20 Budget Worksheet 2017 Actual 2019 Actual Amount Amount 2018 Actual Amount As of 3/5/19 2019 Amended Budget 2020 Level 1 Level 1 Comments 1,509.0000 2,226.6700 1,195.0000 1,500.0000 1,SOD.00OD BAW, CCTC, CalTravel, DMAWest $713,118.32 $719,062.84 $554,333.85 $619,OOS.DO $635,100.00 $900t987,89 $897,788.17 $686,875,42 $11020,319.00 $857,686.82 0.0000 U.0000 0.0000 21,653.0000 15,957,2400 19,482.5400 285,600.0500 293,684.0000 31,394.0000 $15,957.24 $19,482.54 $2851600.05 $315,337.00 $31,394.00 $15,957,24 $19,482,54 $285,600.05 $315,337,00 $31,394.00 $917,064413 $917,860.71 $972,475.47 $1,335,656.00 $889,080,82 fund REVENUE Total: 007 - M13T•B1D $932,839.07 $932,598.75 $508,268.27 $1,0911135.O0 $889,643.94 Fund EXPENSE Total: 007 - MBT BID $917,064.13 $917,860.71 $972,475.47 $1,335,656.00 $8891080.82 Fund Total: 007 - MBT-BID $15,774.94 $14,738.04 ($464,207.20) ($244,521.00) $563,12 REVENUE GRAND Totals: $932,839.07 $9321598.75 $508,268.27 $1,094,135.00 $840,135,00 EXPENSE GRAND Totals: $917,064,13 $917,860,71 $972,475.47 $1,335,656.00 $0.00 Grand Totals: $15,774.94 $14,738.04 ($464,207.20) ($241,521.00) $840,135.00